Marketing Steps to Prepare for a Successful Reopening
Restrictions are loosening in your state. This means your small business is getting ready to reopen its doors. As excited as you are, you may also be feeling a bit apprehensive about how to market your reopening to customers. That’s understandable. After all, the needs of these customers have changed so much. Even business “norms” may have changed since you closed up shop.
It’s a lot for anyone to deal with, on top of your own need to keep costs low. Before you feel overwhelmed or lost, check out these incredibly helpful marketing tips from marketing pros who have guided countless small business owners like yourself along the path to success.
Refresh Your Brand
Reopening after an extended closure offers a prime opportunity to reinvigorate your small business’s brand. A successful brand is crucial for every business. Branding is what builds meaningful connections with clients and sets you apart from similar businesses. It also helps to establish trust and credibility as customers come to recognize you as an expert in your industry.
If you are looking for a creative way to boost your brand and marketing powers, you should look into forming an LLC. Operating under an LLC can lend more authenticity, and it can also set small businesses up for money-saving tax credits and liability protections. You can research additional LLC benefits online where you can also set up an LLC to avoid costly legal fees.
You can then put those savings towards improving your brand. Not sure where to start with this and other marketing improvements? 8152 Marketing can help you build a new marketing plan that guarantees more ROI, including a custom website and counseling to boost your brand.
Adapt Your Content
Another step to increase connections and strengthen your brand is to evolve your marketing content. If you are currently using social media, anticipating the wants and needs of consumers during the pandemic is especially important. Marketing experts have found that most people are looking for an escape from everyday stressors and respond better to inspirational content.
Instead of simply trying to sell your products and services, showcase how your business is giving back during these uncertain times. You could also highlight ways that you or your staff have overcome pandemic-related struggles. These personal touches will resonate with your audience and encourage them to support your reopening.
Safety is also important to consumers right now. If you are reopening a brick-and-mortar store to in-person shopping, also include any precautions you are taking to protect your customers. You can post this information on your website or in an update on social media.
Protect Your ROI
When your doors have been closed, marketing may seem like a luxury rather than a necessity. Many small business owners share this opinion, which is why marketing expenses are some of the first to be cut during downturns.
The thing is, though, an effective marketing plan can offer enough ROI to justify costs — 8152 Marketing understands this. If you have it in your budget, investing in the right marketing help will increase profits for your business. For example, one client who invested $3,820 with 8152 Marketing over a month saw $32,408 in profits during that time. That’s an ROI of over 700%!
How much you spend on marketing is up to you. A good rule of thumb for a smaller business is to budget about 5% of your annual revenue for marketing. Also know that 8152 can work with you to build a marketing plan that fits your budget. If you need a boost for your reopening budget, there may also be loan and grant programs available to your business.
Marketing isn’t just an extra — it’s a must, if you want to get customers back through your doors. Before you reopen your business, spend time developing a marketing plan that will help your customers feel welcome, connected, and safe. If you’re unsure of where to begin, budget to hire the marketing help you need to rebuild your small business. Book a consultation with 8152 Marketing to start.
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